About us

Our Philosophy

"Take the opportunity to transform your space into a plain of style and functionality, where each piece tells a story of unique design." - Pedro Alves, Founder CEO of Parma Laurenti

At Parma Laurenti, we believe that true luxury is not loud or ostentatious. It is found in the quiet elegance of everyday moments; a beautifully set table, the enduring quality of a cherished object, a life lived with purpose and intentionality. Our brand is a testament to this philosophy: a celebration of refined taste, timeless design, and a deep appreciation for the artistry of nature.

Our Story

Guided by a profound passion for Italian aesthetics and a personal pilgrimage through the culture of the peninsula, our founder Pedro Alves brought Parma Laurenti to life. As a curator of style specializing in home design that evokes the sophistication of La Dolce Vita, Pedro carefully selects each piece to bring a bold and unique character to your space. It is this distinctive perspective that has shaped our collection into an essential tool for anyone looking to infuse their home with sophistication and self-expression.

Our Commitment to Quality

We are dedicated to the art of creation and the beauty of natural materials. Our products are thoughtfully designed and meticulously handcrafted to be of heirloom quality. We pride ourselves on

Italian Design Collaboration

We collaborate with expert artisans and manufacturers in Milan to ensure our designs are shaped with a world-class touch, bridging rich heritage with modern aesthetics.

Exquisite Craftsmanship

Each piece is carved by these skilled artisans, ensuring that every detail is perfect and every item is unique.

Heirloom Quality

We use only the finest materials, like genuine Tuscan Olive Wood, celebrated for its remarkable strength, dramatic grain, and longevity. Our products are built to last a lifetime.

Sustainable Luxury

We believe in a harmonious relationship with nature. Our materials are ethically sourced, offering a luxurious alternative that is both beautiful and eco-conscious.

 

An Invitation to Live Beautifully

When you choose Parma Laurenti, you are not just acquiring an object; you are embracing a philosophy of living. You are choosing to fill your home with intention, beauty, and enduring quality.

We invite you to explore our collection and discover the items that will define your own story of timeless elegance.

 

 

© 2025 Parma Laurenti

service@parmalaurenti.com